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The Sharks and Jonsson Workwear Joint Media Release

A partnership of iconic brands

Durban, 8 March 2018:

We are delighted to announce that Jonsson Workwear has acquired the naming rights to the iconic Kings Park stadium.

Our home ground will now be known as Jonsson Kings Park.

The Sharks and Jonsson Workwear are deeply rooted in KZN and both equally proud of their local heritage.

Jonsson Workwear, although a National brand with a strong presence internationally, was founded in Durban and continues to be headquartered here. The brand is one that embodies the values of hard work, peak performance and making a difference in the lives of the communities it serves.

These values echo those of The Sharks namely community, pride, respect, work ethic and teamwork. 

This partnership will see the revitalization of the Kings Park Stadium and surrounding precinct as well as sponsorship / branding on The Sharks rugby team kit; activations and social media platforms.

Expressing his delight at this partnership, The Sharks CEO Gary Teichmann said: "Both Brands are proudly KZN with a national attraction because of our relevance and commitment to excellence. We look forward to a long-term partnership that will seek to move boundaries and redefine the profile of our wonderful province of KZN."

Nick Jonsson, CEO of Jonsson Workwear echoed Teichmann's sentiment: "We are thrilled to be partnering with The Sharks in renaming, rebranding and revitalizing Kings Park. As a proudly Durban based business we wish to encourage other local iconic businesses to work with us to make Durban a lifestyle and business destination of choice. And we are neighbours after all!"


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